Prepared for Formic ยท October 2026

Formic GTM Modernization Report.

How Not Your Average BDR can help modernize your tech stack & become an AI Driven GTM team.

80 / 20

Flip admin time into customer time

<30 days

From kickoff to results

100%

Workflows built in your workspace, owned by you

Who we are

AI-native, without starting from scratch.

Not Your Average BDR takes your existing stack and builds GTM Systems that connect Sales, Marketing, and RevOps into one AI-driven engine.

Most revenue teams spend 80% of their time on admin and 20% in front of customers. We flip that. Our systems automate the busywork so 80% of your team's time is in front of customers, driving pipeline and revenue without the resource allocation.

How we are different

Any GTM use case

We deliver systems that work for whatever motion you run, from founder led sales finding PMF to a full revenue org.

Been in the arena

We stood up an AI go-to-market function at a Series F unicorn supporting 70 GTM professionals.

Not a black box

We teach you. A good engagement does not last over a year, because clients become self sufficient.

Why we should talk now

Saw your GTM Engineer opening. Here is what that role is meant to deliver.

01

More qualified pipeline, faster

You want aggressive growth in qualified lead volume. That means an AI-powered outbound engine across email, video, social and paid, not more reps doing manual research.

02

Attribution you can trust

Clean data flowing between Marketing, Sales and RevOps, so every channel's contribution to pipeline is measurable and you know where to double down.

03

AI GTM as a competitive advantage

Automated workflows that keep optimizing, owned by your team, so the system compounds instead of living in one person's head.

KPI we move

Qualified meetings per rep, per month

Our customers who also focus on building multi-channel AI outbound say they roughly doubled qualified meetings per rep within the first quarter, while cutting manual research time to a fraction of what it was.

How we can help Formic

Built on the stack you already run.

AI Tooling

OpenAI GPT Models, Anthropic Claude

The reality

Most GTM AI is happening in pockets with minimal standardization and a lot of distraction. Most teams do not have a sound system in place to keep resources from being burned on experiments.

What we do

We work with you to get the right systems plugged in, plus the corresponding skills and agents for whatever use case you want.

The goal is to get you to an agentic state of the world, not just chat bots and experiments. Less time wasted, more optimized processes.

CRM

Salesforce

The reality

A CRM is only as useful as the data in it, and reps rarely keep it current.

What we do

We make your CRM the actual Single Source of Truth through automated enrichment, then use it as the source to run automation through. Less admin work, more time selling, better execution visibility.

Data Tooling

ZoomInfo

The reality

An incredible tool, rich in insight. Linking it to other systems can be a struggle, and maximizing its usage for reps can be hard.

What we do

We build an orchestration system that automates in the back end, shaped around your use case.

What to expect

Under 30 days to results.

01

Discovery

A 30 minute session to understand Formic's requirements.

02

Architecture

A proposed GTM Architecture diagram based on your needs and current infrastructure.

03

Build

Once you give the go ahead, full swing execution to build.

Ready to make AI your edge?

30 minutes to map Formic's requirements. You leave with a clear view of what the system looks like.